Tuesday, March 14, 2006

Good Gig: Rethink Advertising for Unilever

Unilever, evidently, has quietly established some internal teams to rethink advertising. Good for them. This pulls a page out of an old P&G playbook. In 1998, they established FAST: the Future of Advertising Stakeholders Something that begins with "T". (help!)

Pete Blackshaw was at the helm of that project and it definitely gave a lot of people a chance to tell their story and share their ideas...which were previously considered a little too edgy for mainstream marketing. FAST brought these ideas, literally, into the hallowed halls of P&G, and a crowd of brand managers sat attentively and listened.

What's Unilever's plan? Too early to tell, of course. But hopefully this is a chance for new ideas to be exposed to people who are very, very tuned in.
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Anonymous Anonymous said...

T = Taskforce

5:53 AM  

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