SuperBowl Ad Interest Waning

"Borrowed interest is always something you look at, but [our marketing] will give us more pop, in our opinion, than going into a Super Bowl environment."

That's the informed opinion of John B. Williams, general manager- Microsoft Windows global communications, talking about the Super Bowl in AdAge. That's right, he's going to skip the Super Bowl this year, despite the fact that he's launching the biggest upgrades to Windows ever.

Is it possible that what Apple started,



Microsoft will finish? It may just be that advertisers are beginning to lose interest in the battle for attention of Super Bowl breaks. We've talked about this for a while, but this may be the turning point year, as not only Microsoft, but also P&G and Unilever look to more natural growth paths for their brands.