Friday, January 06, 2006

"We sincerely appreciate your taking time to provide your comments and feedback."

Intel has a new logo (hint: it's the one on the left)

I'm sure they're very happy with it and feel that it conveys their new positioning as a platform, rather than as a chip manufacturer. Definitely. Absolutely. It's worlds-different.

The funny note for today, though, is this post on Boing Boing. Someone sent in a comment that said "YOUR NEW LOGO SUCKS." To which, an answerbot responded: "


Thank you for contacting Intel. We sincerely appreciate your taking time to provide your comments and feedback.

The new corporate logo signals that the IntelĀ® brand, and what it stands for, is evolving. It is the most visible repres...."

There's such a danger here (albiet a small one). Clearly, they were expecting to get emails about the logo. But this is so off the mark as to be comic. This may be one of those times where a clearly automated "we appreciate your feedback and will get to it as soon as we can" is better than trying to do an actual automated answer.
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