Monday, January 30, 2006

WOM Job Post for Affinitive

Discussed in this post: WOM as an abbreviation, WOM in job posts, the institutionalization of WOM.

Here's another job posting that specifically mentions Word-of-Mouth marketing. This time, its for an intern at tech-shop Affinitive. Under the list of qualifications, they list an "interest in word-of-mouth/buzz marketing", and even refer to word-of-mouth in the description of their company with the abbreviation "WOM" (because nothing is really real until it has a three letter acronym)

One more bit of evidence that word-of-mouth is being institutionalized at the corporate level. I think that's really the significance of the recent WOM movement: what was previously considered ethereal and environmental is becoming a part of the actual process of doing business.
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