Monday, January 23, 2006

In Game Adware?

It looks like the first ethical issue has arisen for the fledgling in-game-ad space. It seems that one agency was placing ads in games not with the publisher, but instead via a "mod" to the game, placed on a server. AdJab's got the story.

Amazing. It doesn't seem to matter what the medium, the same issues tend to creep right back in. I certainly don't pretend to be an expert on the ins-and-outs of networked games, but it appears to me that people have downloaded a bit of code that adds some functionality to the game. Ends up that this particular bit of functionality is to sell sandwhiches.

The publisher is upset, but the argument is most likely going to be the one made for adware: consumers have the right to set their computers up anyway they like.
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