More on Analyst Marketers
The notion of the Analyst Marketer is important, and it is clearly getting importanter. Here are two stories today:
That mindset is going to a large part of the Google Effect, over time, as the expectation of optimization reverberates past traditional online media into other placements. In my humble opinion, those in the business of supplying actionable, realtime marketing data are very well placed right now.
- Google buys dMarc, a company that helps aggregate radio advertising.
- The 4As have established a new 'eBiz for Media Lab', which looks to be an online marketplace for ad placement.
That mindset is going to a large part of the Google Effect, over time, as the expectation of optimization reverberates past traditional online media into other placements. In my humble opinion, those in the business of supplying actionable, realtime marketing data are very well placed right now.
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