Friday, February 17, 2006

CPG Manufacturers: Use Online to Forge Relationships

Great article on DM News, Outlook 2006: CPG Marketers Find Web is the Place to Build Relationships. I certainly hope this happens in 2006. I've been in this camp for a long while, arguing that building loyalty is the core interactive for CPG manufacturers, and that building loyalty is the only business driver that really matters anymore.
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