Interactive Agency SuperGroup Launches

Publicis has gathered some pretty bright stars together to form Denuo, an interactive-ideation practice. The goal is not to be another interactive agency, but rather (in the words Nick Pahade): "We want to get back into the business of being paid for idea generation."

Certainly good work, if you can get it. I imagine that the idea-marketplace is beginning to re-emerge. There was a lot of work in idea-creation in the late 90s, but that crashed quickly, giving way to the Accountability Era (which we're currently in). But now, with a solid base of successful campaigns (using things like rich media and targeting), there may be a little room to do Blue Sky thinking about how technologies can affect brands and marketing.