Krispy Kreme to Run Ads

Looks like one of the best case studies for word-of-mouth/not needing advertising is having a bit of trouble: Krispy Kreme donuts will field a new radio and TV ad campaign this month. KK's fortunes have not been so good, as of late, and it seems like this is an effort to re-energize the brand a bit.

I wonder if they've been picking up on Dunkin' Donuts campaigns recently, especially their decision to focus on their premium coffee? In fact, the number one Google result for the brand name is about their coffee, not about the donuts. Clealry, DD has found something worth talking about, and is using it to drive their brand forward.