More Like: Madison Avenue to Stop Paying Lip Service to SEM

MarketingVox points to an NYT article about big agencies starting to adopt SEM services. That's certainly good news, but I'd have an easier time digesting this article if a lot of agencies hadn't been simply paying lip service to SEM over the last several years. Interactive agencies aren't immune from this either...two notable exceptions were/are Carat (disclosure: I'm now affiliated with Carat; more on that tomorrow) and Organic.