Tuesday, December 05, 2006

The VW Crash Ad: Hot or Not?

This new VW ad:

has some people upset. The blog Sadly, No has a condemnation of the ad, along with (at last count) 102 comments. The blogger clearly hates the ad, claiming that he'd much rather see the normal, expected forms of car advertising.

Yeah, right.

He's clearly had a strong negative reaction to the ad, but he's off, comparing the work to the normal stuff. In fact, the whole point is that this ad (well done, by the way) sets it apart. Certainly its good to think about cars in terms of adverture, luxury and American Pride. But the truth is that driving also means accidents, and the VW is definitely showing a level of bravery in depicting the scene in this way.
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