Interactive Strategy Template
My ClickZ article this week is all about writing interactive strategies. I've created (and CC licensed) a template and fake case study that you can use and adapt for yourselves and create your own strategic briefs.
posted by Gary Stein at 4:45 PM
5 Comments:
you're very welcome. Consider this 'open source'. Feel free to modify and repost anywhere. I'm also open to other solutions to the marketing problem presented in the case study. I honestly swear that it is made up!
It would be only slightly easier to modify if it were in .Doc format, but I won't look this gift-horse in the mouth!
Thanks a million!
Gary-
Hi. I'm trying to download the strat pdf and I'm getting a message from IE saying the the site chleatravel.com is not found. Perhaps it's temporary, so I'll try again later, but thought you should know.
sorry about that. I switched a few letters in the URL. Should be working now!
Good info Gary. Strategy "is" the largest part of successful marketing, and too often overlooked by those who should know better.
By the way, although you relate this to interactive, it can also apply well to traditional.
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