Wednesday, February 22, 2006

BuzzMetrics is now Nielsen BuzzMetrics

The deals have finally closed: BuzzMetrics is now officially Nielsen BuzzMetrics. It's a bit of a complex story, but the company I work for is now a complete integration of BuzzMetrics and Intelliseek, under the mantle of Nielsen.

All of this means that NBZM is now a solid leader in this space, not only in terms of people and practice, but also technology and leadership.
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