Friday, February 03, 2006

Mergers Again: Web Side Story buys Visual Sciences

The pace of mergers and purchases quickens again today with news that Web Side Story is buying Visual Sciences. WSS has made a few strategic purchases in the past (notably AtomZ, the content management, search and commerce solution). In this purchase, it looks like they also get fellow recently-departed-Jupiter-Analyst Eric Peterson, who's a total star (read him here).

This is one more move toward the ascendancy of the Marketing Analyst: the person whose job it is to manage many disparate data feeds into a single set of needs and value propositions.
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