Ad Invasion Part II: Games

Please note, world: There is now an entire conference dedicated to the proposition of placing ads inside of video games. Zach from ClickZ is going to be there, and he writes today in the news blog about his frustrations trying to get some straight answers to pretty straightforward questions.

Zach seems to be touching on something that many seem to feel: the promise is getting a bit ahead of the reality. Or rather, there are the pipes but not the practices in place when it comes to advertising on some of these new mediums. Whatever it may be, there are pretty clearly big questions that need to be answered as these tactics get put into place alongside other, more established channels.