Post Scoble World

Scoble's leaving Microsoft.

It's very possible that we'll refer to the last few years as the Scoble Era, not only at Microsoft, but for corporate culture as a whole. Yeah--Corporate Culture. Very clearly there is an advertising/marketing angle to be discussed here, but the lasting effect of Scoble is an awareness of the fact that direct communication between consumers and employees can be value-creating.

It's great that he named his blog Scobleizer. Some consulting firm could go along way, offering a Scoblization Process. The steps would look something like this:

1. Identify someone inside the company with a ton of ethics, a lot of charisma, an actual passion for the products and the nerve to speak his mind.
2. Give him or her a forum to express those views
3. Turn on comments
4. Monitor those comments like mad
5. Get out of the way

Oh yeah...and work on a retention package that will keep him in the company after he becomes a celebrity.