CGM: Just another Thing to do Online

Creating content is quickly becoming just another thing people do online, according to a new PEW study. We may be getting to the turning point on the CGM curve: the early adopters had to either invent their own methods of creating content, or seek out difficult to use tools. But now that 35% of people online are creating content, there is a marketplace for the development of sites, tools and opportunities. That means that getting from 35% to 70% will go much quicker that 0-35.