Monday, July 17, 2006

Crowdsourcing Links

My ClickZ article this morning is about Crowdsourcing and its implications for marketers and advertisers. I tried to make a few points in there, the primary being that Crowdsourcing is a very cool new term for a fairly well-established set of practices. The core idea is opening up your project to the crowd, giving any interested person the ability to actually mold your product.

Rather than load the load up the article with links, I figured I'd post a few here:

  • The Crowdsourcing Blog is written by Jeff Howe, who also wrote the original story in Wired about Crowdsourcing.
  • SETI@Home was probably the first instance of Crowdsourcing that caught people's attention. There's a good history lesson on it at Wikipedia.
  • Trendwatching has a great resource called "Customer-Made", with links to a number of examples of what we're talking about. My absolute favorite is Orange's Talking Point. In some sense, this is just a survey tool. But it is so elegantly desinged and implemented that it has the potential to attract a lot of interest.
Crowdsourcing is definitely a new, new term and a lot of things could potentially be caught up in its wake. In my mind, this is an evolution in CGM (consumer generated media)...not so much on the consumer side, but rather on the corporate side. That is, CGM is a fact of corporate life. You don't have any choice to make about it occuring. Crowdsourcing is the view from the corporate side. That, you do have a choice about.

That is, Crowdsourcing is a business strategy. It is a decision to use the activity happening in the consumer space in a very directed way. This is not necessarily about researching your brand (although it certainly could be). Rather it is about product development. The product group has scientists, designers, chefs and other experts. The marketing department has the consumer. That's a pretty powerful asset to bring to the design table, and one that interactive/Internet focused marketers should be making more of.
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6 Comments:

Anonymous Anonymous said...

Check out what this guy is doing! In an age of crowdsourcing, do you think this is possible? Pretty neat idea.
www.meeteverypersonintheworld.com

7:44 AM  
Anonymous Lucy Bostock said...

I work as a marketing manager for an Open Source Software development company. We are in the process of transferring the Open Source concept of idea sharing and co-creation into our marketing activities. We are attempting to involve our clients, prospects, the Open Source community and interested parties in the evolution of our brand.
To get the ball rolling we have issued a press release on our website that links to a blog that invites our channel members to leave their views. We are in the very early stages but aim to involve our channel members in the co-creation of all our future marketing material.
check out: blogs.senokian.com/lb

3:35 AM  
Blogger Lionel DAVID said...

Hello, I'm the founder of a new crowdsourcing company which aims to design new innovative electronic products. This can be a revolution on the manufacturing industry. A well experienced team is already working on that project which is getting a lot of sponsor. Look at the blog to get further details : http://cecrowdsourcing.blogspot.com/. Bookmark this address as we have scheduled to launch an official website by the mid of october for joining this promising community.

11:32 AM  
Blogger Lionel DAVID said...

Hello, I'm the founder of a new crowdsourcing company which aims to design new innovative electronic products. This can be a revolution on the manufacturing industry. A well experienced team is already working on that project which is getting a lot of sponsor. Look at the blog to get further details : http://cecrowdsourcing.blogspot.com/. Bookmark this address as we have scheduled to launch an official website by the mid of october for joining this promising community.

11:33 AM  
Blogger Lionel DAVID said...

Hello, I'm the founder of a new crowdsourcing company which aims to design new innovative electronic products. This can be a revolution on the manufacturing industry. A well experienced team is already working on that project which is getting a lot of sponsor. Look at the blog to get further details : http://cecrowdsourcing.blogspot.com/. Bookmark this address as we have scheduled to launch an official website by the mid of october for joining this promising community.

11:33 AM  
Blogger Crowd Sourcing said...

Dear Gary

I have gone through from your post it is very nice blog and your ideas are very creative. You have defined the best use of Crowdsourcing technique in modern business

12:53 AM  

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