Another Job post for WOM expert

New job listing today on Craigs list, looking for someone who "can create buzz" The ad itself is a unique challenge:

Word of mouth. Water cooler conversations. Getting people to click on a link from the article's four word title...

If you're not sure what I'm talking about then please don't respond to this ad.

If you do know what I'm talking about then respond to this ad in a way that shows me!

Sounds intriguing.