Chevy's next viral video?
Take a look at this:
Chevy seems intent on getting people talking about its ads. This is a pretty big statement that Chevy's making, visually associating its product with fairly well-loved images and icons from the 20th century. Can they get away with it? Maybe--Chevy is a brand strongly associated with America.
But, especially in election season, this is bound to touch of some firestorms. It reminds me of the GAP campaign from severa
l years back, noting that several key figures from pop culture "wore kahkis"
Whatever their intent, the comment storm has already begun. As of this blogging: 20K views, 15 comments.
Chevy seems intent on getting people talking about its ads. This is a pretty big statement that Chevy's making, visually associating its product with fairly well-loved images and icons from the 20th century. Can they get away with it? Maybe--Chevy is a brand strongly associated with America.
But, especially in election season, this is bound to touch of some firestorms. It reminds me of the GAP campaign from severa
l years back, noting that several key figures from pop culture "wore kahkis"Whatever their intent, the comment storm has already begun. As of this blogging: 20K views, 15 comments.
posted by Gary Stein at 2:29 PM
2 Comments:
Did Chevy put the Stephen Colbert gag in this? If so...pretty funny...although chances are they would have had to clear rights to his name...which, come to think of it, opens up a wholly new and unlovely Pandora's box...paying money for rights to use IP virally...which means as we're creating new/more expertiential marketing we're creating new a whole new raft of world of use restrictions, release requirements and, of course, lawsuits.
I'm just kidding. I hope.
- Jef Loeb
Did Chevy put the Stephen Colbert gag in this? If so...pretty funny...although chances are they would have had to clear rights to his name...which, come to think of it, opens up a wholly new and unlovely Pandora's box...paying money for rights to use IP virally...which means as we're creating new/more expertiential marketing we're creating new a whole new raft of world of use restrictions, release requirements and, of course, lawsuits.
I'm just kidding. I hope. - jef (brainchildcreative.com)
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