Friday, July 21, 2006


Here's the latest news from the world of aggressive inline skating:

Roller Warehouse: Aggressive Rollerblade Skates

Cool, huh? I'm sure you haven't caught up on all this news.

Seriously: I found this via the Technolgy Evangelist blog. They picked it up from a company called Roller Warehouse, which sells Rollerblade stuff.

Roller Warehouse makes the code that places this ticker on your site. They clearly want everyone to place this on their MySpace page, blog and whereever else. In fact, they are paying for it: they offer those who place the ad a discount on the store.

This is the sort of media buying and planning that is very clearly in line with Web 2.0.
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